Cal Wilson / August 5, 2026

How does UCaaS save businesses time and money?

You might have heard the term “UCaaS” being thrown around lately in regards to business communications solutions. The tech world seems to offer a new host of acronyms every time you blink an eye, but UCaaS is a trend you may want to pay attention to.  

In this article, we’re defining UCaaS and explaining how it can save businesses time and money.  

What is UCaaS? 

In the words of Gartner, “unified communications as a service (UCaaS) is a cloud-delivered unified communications model.” It offers a centralized platform through which all of an organization’s crucial communications systems are hosted.  

The functions a UCaaS solution must support include: 

  • Voice (telephony) 
  • Video (conferencing) 
  • Messaging 
  • Collaboration 
  • The cloud 

Depending on your business’ needs, some vendors also offer solutions such as: 

  • Auto-attendant 
  • Interactive voice response 
  • Call routing 
  • Customer relationship management integrations 

How does UCaaS work? 

UCaaS is entirely functional over the internet, without the need to install or purchase any additional hardware. This gives employers the freedom to hire employees to work anywhere they can access a WiFi connection; whether it be remote or hybrid workers, or employees who have to travel frequently for their job.  

When a business engages a UCaaS vendor, the vendor owns, operates, and maintains “all the contingent infrastructure, including data centers, networks, and racks.” The vendor provisions and licenses their service for a recurring subscription fee – similar to a SaaS model – that is typically paid monthly. The ongoing maintenance, quality, and reliability of the UCaaS platform is in the vendor’s hands.  

Why use a UCaaS solution? 

At its core, the point of UCaaS is to streamline communications for increased efficiency and collaboration. It’s designed to be flexible and scalable, developing alongside your business’ core communications needs.  

Likewise, UCaaS is known for being an incredibly secure option for businesses, especially those who take in a lot of sensitive data. As Forbes says, “UCaaS providers also take security very seriously. This is ideal for both internal communication and protecting customer information.” 

Convenience and security are great – but changing an entire system for your company can be stressful and time consuming. Is it worth it? Overall cost and time savings suggest yes.  

UCaaS reduces expenses and saves time.  

Not only does UCaaS have a very low upfront cost due to its lack of hardware installation, but other potential cost savings include: 

  • The use of VoIP (Voice over Internet Protocol) telephony, eliminating the need to pay for analog phone lines. 
  • A fixed monthly cost, eliminating variables such as long-distance charges.  
  • The inclusion of advanced features built-in to the UCaaS platform, rather than individual add-ons. 

Your time is as valuable as your money. UCaaS’s potential time savings include: 

  • Eliminating IT staff hours dedicated to telephony, due to vendor support.  
  • Minimizing down time. 
  • Minimizing time consuming updates.  

UCaaS is meant to operate so the consumer – companies and organizations of all sizes – can focus on their work, without having to stress about unreliable or expensive communications services.  

In conclusion… 

UCaaS solutions bring businesses all the communications solutions they need, hosted over the cloud by a single vendor, without the need for expensive installations or upkeep. All that’s needed on behalf of the organization is a steady internet connection.  

With the economy more complicated than ever, simplifying communications saves valuable time, money, and stress.

Cal Wilson / July 2, 2026

Inflation Is Eating Into Your Business: Here’s Where the Costs Are Rising

Inflation Is Eating Into Your Business: Here’s Where the Costs Are Rising 

In the past six years since the COVID-19 pandemic, there has been significant global economic uncertainty. Specifically, inflation has seen a major rise. This stagnated period initiated global supply chain disruptions and aggressive monetary tightening which created a challenging environment for businesses. 

How does inflation work? 

Inflation is “the persistent rise in the average price of goods and services over time. As general prices increase, each unit of currency buys less, which reduces your purchasing power and increases the cost of living.” According to Statistics Canada, prices have risen roughly 20% in Canada and nearly 25% in the United States since the beginning of 2020 due to cumulative inflation. 

How does this affect my business? 

 In 2026, businesses are feeling the effects of inflation from fluctuating energy prices, fuel costs, interest rate tensions, and changes in consumer spending.  

In 2026, small and medium-sized businesses are enduring a more severe impact from inflation than large corporations, primarily because they lack the scale to absorb soaring operational costs or command supply chain leverage. The National Federation of Independent Business (NFIB) reports that small business optimism has fallen to its lowest level since 2024, with inflation ranked alongside taxes as their single most pressing issue.  

Where is inflation hitting your business the hardest?  

 Across North America, most businesses are not being hit by a single cost, but by several rising together. The biggest pressure points vary somewhat by industry, but the following stand out:   

Pressure points  How its affecting your business 
Labor   

U.S. inflation is outpacing nominal wage growth, resulting in a net decrease in real wages and purchasing power. While nominal wages and salaries grew by 3.4% annually, inflation sat at 4.2%. This shortfall means workers’ purchasing power is shrinking, though baseline pay budgets remain relatively stable at 3.5%. Despite stagnant real pay for workers, the actual cost of labor for businesses is rising.  

Gas and Fuel    

 

Gas and fuel inflation significantly increases operating costs by raising expenses associated with transportation, logistics, and daily business operations. As fuel is essential for many industries, rising prices shrink profit margins and often compel businesses to either increase the prices of their goods and services or absorb the resulting financial losses. 

 

Utility Costs   

Commercial electricity and water rates have surged, with average power prices rising significantly across the U.S. and Canada. In some regions, power prices increased by more than 25% to 76% due to regional supply constraints.  

Costs of Good and Materials    

Rising costs for goods and materials force businesses to either increase prices, which may reduce customer demand, or absorb the extra costs, lowering profit margins. This can strain cash flow, reduce opportunities to invest in business growth, and make long-term planning more challenging. 

Rent inflation   

Rent and leasing increases raises fixed operating costs for businesses. As an unavoidable expense with no direct return on investment, increasing rent reduces profit margins, limits cash flow for growth and hiring, and can lead to downsizing. 

 

How businesses reduce costs during inflation? 

Although businesses cannot control inflation, they can implement practical strategies to minimize its effects and maintain profitability. By carefully managing operations and financial planning, companies can better navigate the challenges associated with periods of high inflation. 

Lowering Utility Costs: Utilities are often one area most owners don’t even realize they are losing money. Energy, gas, waste, heating/cooling, and other operational audits can significantly help businesses identify where they are losing money. For example, small errors with natural gas metering could be costing your business money in ways that you never realized. If after a meter is installed and running, the utility doesn’t perform regular checks to ensure it doesn’t drift out of calibration. Over time, it’s natural for certain components to shift or wear down, but this can lead to inaccurate readings and therefore lead you to paying more for the gas bill each month.  

Cost reduction consultancy: One of the most strategic ways businesses can counteract the effects of inflation is through cost reduction consultancy. https://www.schooleymitchell.com/what-we-do/Cost reduction consultancy can help businesses by: 

  • Identifying overcharges, billing errors, and duplicate services.  
  • Finding lower-cost providers or negotiating better rates.  
  • Eliminating unnecessary or underused services.  
  • Optimizing recurring expenses such as telecom, shipping, waste, merchant services, utilities, and software.  
  • Improving cash flow by lowering monthly operating costs.  
  • Helping businesses maintain profitability during periods of rising prices and inflation. 

Combating Rent Inflation: To manage rising rental costs, small businesses can negotiate long-term leases with fixed rental rates, sublease unused space, or relocate to more affordable locations. Negotiating rent prices with landlords is the most effective way for businesses to manage rising rent prices. In many cases, receiving lower rent from a reliable tenant is preferable to leaving a property vacant. Businesses can improve their chances of securing a rent reduction by following these strategies: 

  • Research market rates: Compare commercial rental prices in your area to determine whether your current rent is competitive. Having this information will strengthen your position during negotiations. 
  • Know your options: Enter negotiations with alternative locations or solutions in mind. Demonstrating that you are prepared to relocate, if necessary, can provide additional bargaining power. 
  • Be realistic and collaborative: Recognize that landlords may also be facing financial pressures. Aim for a fair agreement that benefits both parties, rather than expecting substantial rent reductions. 

In conclusion, while inflation continues to challenge businesses by increasing expenses and putting pressure on profitability, rising costs do not have to determine a company’s future. Small changes such as identifying hidden costs, improving efficiency, and negotiating better terms can have a meaningful impact on reducing operational costs.  

 

 

 

 

Cal Wilson / June 26, 2026

Proud Sponsor of the 2026 Hospital Activity Book for Children

Schooley Mitchell is a proud sponsor of the 2026 Hospital Activity Book for Children. 

The Hospital Activity Book for Children works in partnership with Make-A-Wish Canada, and has been running their program for 30 years. Their activity books are a gift to hospitalized children that are packed full of games, puzzles, colouring pages, and word searches. Not only do their books created to bring joy, but they also have some educational pages as well. The goal is for all children who are going through traumatic situations to know that their doctors, nurses, and social workers are there to help them and keep them safe. It’s a small gift, but it makes a big difference to the kids by brightening their day.

https://www.habfc.com/wp-content/uploads/2023/02/Screenshot-2023-02-17-at-1.37.13-PM.png

The Hospital Activity Book for Children works in partnership with Make-A-Wish Canada are on a mission to provide as many of these books as possible, free of charge, to the health care facilities. To help prevent the spread of germs, children have very few communal toys to play with, meaning these books are important for each child.

Please visit their website to learn more.

Cal Wilson / March 9, 2026

How to assess a SaaS platform’s security.

Over the years, Software as a Service (SaaS) has become widely used across all industries for a variety of functions. However, moving data online comes with the risk of a data breach, which can be costly to a business and their reputation.

In 2025, IBM found that the average data breach cost was $4.4 million USD. Further yet, the use of artificial intelligence poses an additional risk. New global research from IBM and Ponemon Institute shows that AI is “greatly outpacing security and governance in favor of do-it-now adoption” and that ungoverned AI systems are more likely to be breached and more costly when they are.

In this article, we’ll dive into how you can assess a SaaS platform’s security and make the most informed, and safest, choice for your business.

When in doubt, ask. 

The SaaS vendor or reseller you’re working with should be an expert in their offerings. Ask them to explain the security of the software and show proof. Some SaaS providers will even offer detailed security whitepapers or a more thorough security assessment upon request. If they can’t answer your questions, that should be a red flag.

Some questions to highlight.

If you are talking to a vendor and don’t know what to ask, here are some questions to help guide the discussion:

  • What sort of data encryption protocols does the platform follow?
  • Is multi-factor authentication an option for user login? What about single sign-on?
  • Does the platform allow granular permissions based on user roles?
  • What is the vendor’s documented incident response process and how do they handle security breaches?
  • What is the platform’s backup frequency, retention policy, and recovery time objective (RTO) in case of an outage?
  • Do they have a vulnerability assessment for you to review? Do they conduct regular third-party penetration tests?
  • Does the software have AI integrations? What AI access controls are in place?

Of course, depending on your industry and needs, there may be more questions you need to ask, but this list will provide you with a good starting point to determine the strength of a platform’s security.

Keep security certifications in mind. 

Industry standards mean that many SaaS applications should proudly disclose their security certifications. Some of the important ones to look out for include:

  • ISO/IEC 27001 – the world’s best-known standard for information security management systems (ISMS). It provides companies of any size and from all sectors of activity with guidance for establishing, implementing, maintaining and continually improving an information security management system. Conformity with ISO/IEC 27001 means that a SaaS platform’s operations respect all the best practices and principles enshrined in this International Standard.
  • SOC 2 Type II – the System and Organizations Control (SOC) framework’s series of reports offer some of the best ways to demonstrate effective information security controls. A SOC 2 Type II report confirms that a SaaS platform has robust controls for data security, availability, processing integrity, confidentiality, and privacy.
  • PCI DSS – any platform that handles payment card data should be PCI compliant, just like your business has to be.

There are also industry-specific certifications, such as HIPAA for healthcare organizations that conduct electronic transactions, that should be taken into consideration as they apply to your organization.

In conclusion…

It’s critical that you assess any SaaS platform’s security before purchasing a subscription. Your business’ financial health and reputation depend on it. Asking the vendor tough questions and ensuring the necessary security accreditations are met is a strong first step in determining which platforms are safe for your business.

Cal Wilson / February 27, 2026

What are variable expenses and how can they impact your business’ bottom line?

When creating a budget for your business, it is helpful to separate and account for fixed versus variable expenses. Mistaking the latter for the former can cost you, and the better you understand all your expenses, the better chance you have of optimizing them.

If you’re unfamiliar with the concept, the best way to describe the difference is that fixed expenses are costs that stay the same from month to month, whereas variable expenses are ever-changing and harder to predict.

Fixed expenses.

Fixed expenses often represent the largest part of your budget. For a business, your fixed expenses are going be costs such as rent payments, insurance premiums, property taxes, and so on. While these are not easy to optimize, they are easy to work into your budget, as they are unchanging and paid at a consistent frequency.

If you can lower these expenses – say, by finding a different insurance plan that works for your needs – you automatically save more money each month or pay period.

In business budgeting, it is important to remember that all your fixed costs must be paid, regardless of your sales that pay cycle. If you’re starting a business, making sure you can cover these expenses for a period before you start bringing in revenue is crucial to staying afloat.

Variable expenses.

Your variable expenses are going to represent the costs incurred by how a given month or pay period goes for your business. How many credit cards you swipe, how much electricity you use, or how much waste you generate; all of these are going to incur a bill that varies every cycle.

Some of these expenses can be harder to reduce than others. How much heating you use to keep your office warm, for example, may be more difficult to lower than the amount of waste your organization is generating. However, in many cases, these expenses are in areas that you can strategize or work with professionals to identify savings, creating a more predictable monthly bill.

Employees can represent either kind of expense.

Depending on how you staff your business, your employees can be either a fixed or variable expense. Anyone hired on full time, who is guaranteed a forty-hour work week, will be a fixed expense, whereas a seasonal or part-time employee will likely be a variable expense, as their hours are subject to change month to month.

Budget with these expenses in mind.

When you’re budgeting, it’s important to separate your fixed costs and your variable costs. If you’re able to determine what you absolutely will be spending in your fixed costs, then it is easier to identify and strategize areas to save with your variable costs.

Month to month, keep track of your variable expenses. Maybe one month you allotted too little to certain expenditures and went over budget. If you keep a closer eye on each cost category, you can do a better job budgeting and planning for the future going forward.

Don’t settle on expenses.

The lower you can keep your costs, fixed or variable, the better the results for your bottom line. If you don’t have experience negotiating rates or deciding what expenses are fair in comparison with the rest of the market, don’t settle. Explore your options, bring in consultants, and work with professionals who can guide you in the right direction.

Especially for the fixed expenses you will be locked into for some time, this could be a make-or-break decision for your business. Why pay more than you have to?

This article was originally published in November, 2021

Cal Wilson / February 27, 2026

How to balance the holiday season with your business’ bottom line.

Depending on your industry – and area of focus – the holiday season can be slow for business. In fact, November to January might bring with it a looming sense of doom, not just related to shorter days and cooler weather, but instead, about your business’ bottom line.

In this article, we take a look at the holiday slowdown that impacts some businesses around this time of year, and some strategies for combatting any potential fiscal consequences it may have.

What is the ‘holiday slowdown’?

As many professionals know, this phenomenon happens when businesses or industries experience a decrease in activity or a slowdown in operations during the holiday season which can make an already tight time of year even more nerve-wracking.

Of course, not all industries are impacted, some sectors thrive during the holiday season. These include:

  • Retail and consumer goods businesses.
  • E-commerce.
  • Hospitality, travel, and tourism.
  • Subscription-based services that bill annually, starting in January.

Some of the industries most affected by the holiday slowdown season are:

  • Service industries that are not directly related to seasonal activities.
  • B2B businesses.
  • Retail businesses that cannot offer online shopping alternatives.

What is the culprit behind this slowdown?

There are a lot of reasons your business might slowdown during the holiday season. Some that might be impacting your business include:

  • Changing consumer priorities.
  • Employee vacations.
  • Business closures.
  • Budget constraints for both your business’ spending and customer spending.

For these reasons, you might find your suppliers take longer to deliver, your clients and contacts don’t return calls or emails, and, altogether, things are just harder to get done. If you’re trying to accomplish work as normal during the holiday season, it might feel like the rest of the world is plotting against you.

There are strategies for combating the slowdown.

Businesses often need to adapt their strategies to navigate the holiday slowdown. Having a plan for this season can often make the difference between starting the new year off strong, or in a deficit. Depending on your industry, there are many tactics worth considering:

  • The launch of holiday-specific promotions, discounts, and other deals to incentivize customer’s purchasing decision.
  • Developing campaigns to encourage the sale of pre-paid gift cards and certificates as holiday presents.
  • Investing in experimental marketing tactics to increase community engagement and local brand awareness.

Of course, depending on what your business specializes in , these might not be viable options.

Cutting costs is more effective than spending money.

There is a lot of advice out there that will tell you to put money and time into marketing campaigns, revamped customer service training, new product or service offerings, and other investments to survive the holiday slowdown season.

In general, spending money to make money makes sense. However sometimes it’s just another added worry during an already stressful season, and it’s not guaranteed to make the slowdown period any more lucrative. Having a plan to ensure your budget isn’t overextended during the holiday slowdown is the best  tool available to guarantee a successful holiday season, and an even better new year.

What does this “plan” look like?

  • Developing a comprehensive holiday business plan that includes sales forecasts and contingency efforts.
  • Analyzing past holiday seasons to identify trends and areas for improvement.
  • Managing inventory levels effectively to prevent overstocking or stockouts.
  • Ensuring you’re not overspending on any essential business expenses all year long.

We’ve found that it’s not uncommon for businesses to be overspending on expenses like telecom, payment processing fees, and waste disposal by around 25-30%. Maybe that’s not a huge problem during your peak season, but during a holiday slowdown, that could pose some real consequences. The best thing your business can do to survive slow periods , is make sure all your costs are optimized, all the time.

In conclusion…

Depending on your industry, holiday slowdowns may become unavoidable. While there’s lots of advice out there encouraging you to spend money on shiny new initiatives or campaigns, one of the best things you can do is look for ways to ensure you’re not overspending throughout the entire year.

Cal Wilson / February 27, 2026

Energy Challenges Unique to Warehouses and Distribution Centers

Warehouses and distribution centers are designed for efficiency, but energy isn’t always part of the equation. Their large size, fluctuating activity, and energy-intensive equipment create unique challenges, often driving costs that feel unavoidable. High ceilings, open layouts, and large bay doors mean energy is spent heating rising air, cooling underused spaces, and lighting massive areas, even when they’re unused. Spread across such large spaces, these inefficiencies quietly inflate energy usage without immediate notice.

The Scale Problem: Heating, Cooling, and Lighting Massive Spaces

Unlike office buildings, warehouses rarely have consistent occupancy throughout the building. Yet heating, ventilation and air conditioning (HVAC) as well as lighting systems are often designed to treat the entire facility as one uniform space. Considering 17% of commercial buildings in the U.S. are warehouse and storage buildings, that adds up to a significant amount of wasted energy.

Picking areas or shipping lanes may see constant activity, while storage aisles or overflow areas are used sporadically, so energy is used to condition and light areas that may often be unoccupied. Without controls that take into account different zones and occupancies, businesses end up paying to light, heat, and cool areas that aren’t actively supporting daily operations. Over time, this “one-size-fits-all” approach leads to ongoing waste that’s difficult to detect without a closer look at when and where energy is being consumed.

Equipment That Runs Around the Clock

Warehouses and distribution centers rely on energy-intensive equipment like conveyors, charging stations, automated systems, and material-handling machinery. This heavy-duty equipment requires a substantial power source. Even when not in active use, much of this equipment continues drawing power. Extended operating hours, overnight charging, and idle systems add to energy consumption. This creates a situation where energy usage remains high regardless of actual productivity.

Seasonal Spikes That Become Permanent Costs

Every industry has its peak season, which likely requires longer hours, added shifts, and increased output. Energy usage rises accordingly, but the problem begins when those temporary changes aren’t reversed back.

Lighting schedules, HVAC settings, and equipment run times adjusted for peak demand frequently remain in place long after volumes return to normal. As a result, businesses can find themselves paying peak-level energy costs year-round without realizing it.

Aging Infrastructure and Deferred Upgrades

Many warehouses operate in older buildings with outdated lighting, HVAC systems, or insulation. While these systems may still function, they are rarely efficient by modern standards. Upgrades are often postponed in favor of seemingly more essential operational spending. Unfortunately, the longer these inefficient systems remain in place, the more they quietly drain budgets over time through higher energy consumption and maintenance costs.

How Can It Be Combatted?

Addressing warehouse energy challenges doesn’t require a total overhauling of operations. Small, targeted changes can make a measurable difference, such as implementing zone-based lighting and motion sensors to limit energy use to active areas, or scheduling equipment more efficiently to reduce idle power draw.

Get To Know Usage Patterns

Regularly reviewing energy usage patterns will help to identify hidden inefficiencies and ensures that the energy being used supports operations rather than running independently of them. For a busy warehouse manager, this can be a daunting task. Partnering with a third-party consultant to provide expert analysis and actionable recommendations allows them to focus on day-to-day operations instead.

Energy Control Is an Operational Advantage

Warehouses and distribution centers will always require energy, but wasted energy is not inevitable. By understanding the unique challenges these facilities face and regularly reviewing how energy is used, businesses can turn energy from an uncontrollable overhead cost into a managed operational expense.

The most efficient facilities aren’t just moving faster; they’re ensuring every dollar spent on energy supports real productivity.

Cal Wilson / February 27, 2026

Energy Challenges Unique to Warehouses and Distribution Centers

Warehouses and distribution centers are designed for efficiency, but energy isn’t always part of the equation. Their large size, fluctuating activity, and energy-intensive equipment create unique challenges, often driving costs that feel unavoidable. High ceilings, open layouts, and large bay doors mean energy is spent heating rising air, cooling underused spaces, and lighting massive areas, even when they’re unused. Spread across such large spaces, these inefficiencies quietly inflate energy usage without immediate notice.

The Scale Problem: Heating, Cooling, and Lighting Massive Spaces

Unlike office buildings, warehouses rarely have consistent occupancy throughout the building. Yet heating, ventilation and air conditioning (HVAC) as well as lighting systems are often designed to treat the entire facility as one uniform space. Considering 17% of commercial buildings in the U.S. are warehouse and storage buildings, that adds up to a significant amount of wasted energy.

Picking areas or shipping lanes may see constant activity, while storage aisles or overflow areas are used sporadically, so energy is used to condition and light areas that may often be unoccupied. Without controls that take into account different zones and occupancies, businesses end up paying to light, heat, and cool areas that aren’t actively supporting daily operations. Over time, this “one-size-fits-all” approach leads to ongoing waste that’s difficult to detect without a closer look at when and where energy is being consumed.

Equipment That Runs Around the Clock

Warehouses and distribution centers rely on energy-intensive equipment like conveyors, charging stations, automated systems, and material-handling machinery. This heavy-duty equipment requires a substantial power source. Even when not in active use, much of this equipment continues drawing power. Extended operating hours, overnight charging, and idle systems add to energy consumption. This creates a situation where energy usage remains high regardless of actual productivity.

Seasonal Spikes That Become Permanent Costs

Every industry has its peak season, which likely requires longer hours, added shifts, and increased output. Energy usage rises accordingly, but the problem begins when those temporary changes aren’t reversed back.

Lighting schedules, HVAC settings, and equipment run times adjusted for peak demand frequently remain in place long after volumes return to normal. As a result, businesses can find themselves paying peak-level energy costs year-round without realizing it.

Aging Infrastructure and Deferred Upgrades

Many warehouses operate in older buildings with outdated lighting, HVAC systems, or insulation. While these systems may still function, they are rarely efficient by modern standards. Upgrades are often postponed in favor of seemingly more essential operational spending. Unfortunately, the longer these inefficient systems remain in place, the more they quietly drain budgets over time through higher energy consumption and maintenance costs.

How Can It Be Combatted?

Addressing warehouse energy challenges doesn’t require a total overhauling of operations. Small, targeted changes can make a measurable difference, such as implementing zone-based lighting and motion sensors to limit energy use to active areas, or scheduling equipment more efficiently to reduce idle power draw.

Get To Know Usage Patterns

Regularly reviewing energy usage patterns will help to identify hidden inefficiencies and ensures that the energy being used supports operations rather than running independently of them. For a busy warehouse manager, this can be a daunting task. Partnering with a third-party consultant to provide expert analysis and actionable recommendations allows them to focus on day-to-day operations instead.

Energy Control Is an Operational Advantage

Warehouses and distribution centers will always require energy, but wasted energy is not inevitable. By understanding the unique challenges these facilities face and regularly reviewing how energy is used, businesses can turn energy from an uncontrollable overhead cost into a managed operational expense.

The most efficient facilities aren’t just moving faster; they’re ensuring every dollar spent on energy supports real productivity.

Cal Wilson / February 17, 2026

Business trends to look out for in 2026

To be successful in the world of business, it is critical to be aware of the current trends that are at the forefront. Even if your operation is thriving, being in the know could be prevalent for any future market demands. In this week’s issue of The Pulse, we will be talking specifically about four trends to keep an eye on.

1. E-Commerce

Even though E-commerce has been around for several years, this digital channel has expanded to become crucial within in the current business climate.  According to industry leader Novatize, “globally, online sales already account for just over 20% of total retail sales, and that share is expected to reach approximately 21.5% in 2026”. This digital channel is no longer in the experimentation stage but has quickly become critical for business operations and growth.

2. Sustainable practices

ESG (Economic, Social, and Governance), is the structure in which companies use to measure sustainability, ethical impact, and risk management in addition to conventional financial benchmarks. This practice is no longer considered a voluntary obligation, but a necessary responsibility in terms of a sustainable future. Companies looking for investors in 2026 may find themselves scrutinized on this topic.

3. Brand Partnerships

This marketing technique has exploded in the last few years as a result of the increase of digital marketing.  It entails strategic partnerships with select brands that enable companies to expand their reach and elevate their brand image. By teaming up with well considered, like-minded partners, companies can develop new products and services while gaining access to new audiences through cross-promotion.

4. Marketing targeting Generation Z

Generation Z, or Gen Z, has become a huge presence in the current workforce, and therefore businesses have pivoted their marketing techniques to reach Gen Z consumers successfully. If your business is hoping to reach more of this demographic in 2026, consider the following criteria for your marketing strategy:

  • Digital fluency
  • Preference for short-form content
  • Preference for authenticity and transparency behind brands
  • Passion for cause-based marketing and social impact
  • Tendency to shop, search the internet, and seek entertainment on mobile devices

 In conclusion…

These four trends are only a small portion of the ever-evolving direction of the current business world.  Keeping these top-of-mind as well as researching the multitude of other emerging business trends will keep your organization current and allow for room to achieve your future targets.